CHALLENGE
Their then outbound marketing strategies did not generate enough quality leads and often did not materialize in sales closure.
SOLUTION
Based on the client’s sales record we created an ICP (Ideal Customer Profile) that had the highest potential for closure. A list of 1000+ company decision makers was created that matched the ICP. Targeted and customized emails were sent to the TG with creative personalized content. We also automated workflows for email campaigns, performed A/B tests on high performing campaigns, and finally measured the metrics evaluating the results.
In the 2nd iteration, we removed all the low performing campaigns and continued with those that performed well. Monitored and time-spaced email campaigns with supportive social media posts, linked to the email campaigns worked well with the TG, with increased open rates.
OUTCOME
The consistent and targeted campaigns, supported by high-value content assets resulted in the form of increased inbound enquiries. By concentrating on specific key elements we were also able to increase retention rate and drive ROI for this client.
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Client : A SaaS-product based company
- Industry Type : B2B
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Goal : Sales closure with high quality leads